Privacy Policy
Last updated 14/11/2026
Who we are
This website is run by DevEdge Ltd (company number 15132814), 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ. We’re registered with the Information Commissioner’s Office (ICO) under number ZB823609. For any privacy question, email [email protected].
What we collect and why
- Enquiries: your name, contact details and message, so we can reply and prepare quotes. This is in our legitimate interest, or a step you’ve asked us to take before a contract.
- Clients: contact, billing and support records, so we can provide our services (contract) and meet our legal and accounting duties (legal obligation).
- Website analytics: how visitors use the site, collected by Google Analytics only if you accept analytics cookies (consent).
- Hosting recommendations: your email address, your answers and the plan we recommended, if you email a Hosting Finder recommendation to yourself. This is a step you’ve asked us to take, and in our legitimate interest.
- Security: technical details such as IP addresses, which our hosting and security services log to protect the site (legitimate interest).
AI assistant (website chat)
Our website chat is an AI assistant. It searches our website content on our own servers in the UK, and uses OpenAI to write its answers. We keep your email address and the conversation for 90 days so we can answer your questions and improve the assistant. If you ask to speak to someone, the conversation is passed to our support team, who reply in the chat and by email. The assistant can get things wrong, so please check anything important with us, and don’t share passwords or sensitive details in the chat.
Hosting Finder
Our Hosting Finder asks a few questions about your website and recommends a hosting plan. You can use it without giving us any contact details. We count which answers and recommendations are chosen so we can improve it, but these counts aren’t linked to you. Your answers are also saved in your own browser for seven days so you can pick up where you left off. They stay on your device, and choosing “Start again” clears them.
If you ask us to check your current website, we look at its public home page to see what it’s built with and how quickly it responds. If you email a recommendation to yourself, we keep your email address, your answers, the recommendation and the address of any site you asked us to check for 12 months, so we can help if you get in touch. We’ll only contact you about it if you tick the box asking us to follow up. To prevent misuse, we briefly keep a scrambled version of your IP address when you use the site check or email a recommendation.
Who we share it with
We don’t sell your data. We only share it with companies that help us run our business, such as our hosting, security, email, payment and support providers, the AI providers above, and Google for analytics. Some of these, including OpenAI and Google, are in the United States. Where data leaves the UK, we make sure the safeguards required by UK law are in place.
How long we keep it
Chat conversations are kept for 90 days. Hosting Finder recommendations you email to yourself are kept for 12 months. Enquiries are kept for as long as we need them to deal with your request. Client records are kept while we work together and afterwards for as long as the law requires for tax and accounting (normally up to six years).
Your rights
You can ask to see, correct or delete your data, object to or limit how we use it, or ask for a copy. Where we rely on your consent, you can withdraw it at any time. Email [email protected] and we’ll respond within a month. If you’re unhappy with how we’ve handled your data, you can complain to the ICO at ico.org.uk.
Cookies
See our Cookie Policy.